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The meditation app market is projected to reach approximately $3.5 billion, with a robust CAGR of 18-30%. Yet, despite this growth, the industry has remained stagnant. Since the market's inception, it has been dominated by a single, passive model: content delivery. This creates a disconnect between the market's size and ability to provide users with meaningful, long-term results.

While an exact figure is hard to track, hundreds of millions have downloaded both meditation and mindfulness apps. This user base is seeking more than just guided audio; they are seeking solutions that deliver unique approaches to attention training & stress management. The industry's passive model is outdated and leading to a dropout rate that often exceeds 70%. This high attrition is the clearest signal that the market is ready for a bold approach that prioritizes engagement and results over simple content delivery.